B2B lead generation ‘boosts the quality of direct marketing campaigns.’ New research has suggested that B2B lead generation can provide a welcome boost to the direct marketing campaigns of growing businesses.The study by ExperiGenExperts analysed the responses of over 200 business executives and found that those who use more lead generation campaigns tend to generate better sales results than those who fail to target promotions. (B2B MarketPlace News) May 30, 2009